{"id":8720,"date":"2018-03-23T17:44:59","date_gmt":"2018-03-23T17:44:59","guid":{"rendered":"https:\/\/webknjizara.hr\/?product=marketing-drustvenog-poduzetnistva-i-dio-prof-dr-sc-neven-seric"},"modified":"2023-02-27T00:17:25","modified_gmt":"2023-02-26T23:17:25","slug":"marketing-drustvenog-poduzetnistva-i-dio-prof-dr-sc-neven-seric","status":"publish","type":"product","link":"https:\/\/webknjizara.hr\/en\/proizvod\/marketing-drustvenog-poduzetnistva-i-dio-prof-dr-sc-neven-seric\/","title":{"rendered":"MARKETING DRU\u0160TVENOG PODUZETNI\u0160TVA I DIO, Prof. dr. sc. Neven \u0160eri\u0107"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Sa\u017eetak:<\/strong> <\/p>\n<p>U knjizi se obra\u0111uju temeljne marketin\u0161ke aktivnosti i marketin\u0161ki alati prilago\u0111eni dru\u0161tvenom poduzetni\u0161tvu. Dru\u0161tveno poduzetni\u0161tvo ima i pozitivne reperkusije na okru\u017eenje, no treba osigurati i kontinuitet prihoda, kako tr\u017ei\u0161ni opstanak ne bi ovisio primarno o projektnom financiranju i razli\u010ditim oblicima institucionalne potpore. Za razliku od marketinga neprofitnih institucija marketing dru\u0161tvenog poduzetni\u0161tva podrazumijeva sofisticiraniji i kompleksniji pristup upravljanju poslovanjem. Obzirom na slo\u017eenost dana\u0161nje tr\u017ei\u0161ne situacije na globalnom i na nacionalnim tr\u017ei\u0161tima u ovom, prvom dijelu Marketinga dru\u0161tvenog poduzetni\u0161tva obra\u0111ene su temeljne marketin\u0161ke aktivnosti o \u010dijoj provedbi ovise poslovni rezultati i tr\u017ei\u0161ni udio. Tako su u ovoj knjizi obra\u0111ene marketin\u0161ke metode pra\u0107enja, istra\u017eivanja i analize tr\u017ei\u0161ta i tr\u017ei\u0161nog okru\u017eenja, te faze i postupci osmi\u0161ljavanja, razvoja i komercijalizacije proizvoda i usluga u dru\u0161tvenom poduzetni\u0161tvu. Svaki proizvod i usluga u dru\u0161tvenom poduzetni\u0161tvu osim zarade koju treba ostvariti treba osigurati i konkretnu \u0161iru dru\u0161tvenu korist pa je u tom smislu integrirana marketin\u0161ka komunikacija od osobitog zna\u010daja. Predstavljeni su prakti\u010dni pristupi poslovnim analizama i oblici\u00a0 test marketing preporu\u010dljivi za dru\u0161tveno poduzetni\u0161tvo. U knjizi su predstavljene i smjernice za oblikovanje politika prodaje, te preporu\u010dljivi pristupi komercijalizacije i difuzije proizvoda i usluga u dru\u0161tvenom poduzetni\u0161tvu. Na kraju su predstavljene i prakti\u010dne smjernice za kreiranje marke dru\u0161tvenog poduzetnika i njegovog asortimana. Obzirom da dru\u0161tveno poduzetni\u0161tvo ima pozitivne reperkusije na ekonomski razvoj jedinica lokalne samouprave te doprinosi smanjivanju potreba za socijalnim transferima na razini dr\u017eave usvajanje predstavljenih marketin\u0161kih vje\u0161tina kori\u0161tenjem konkretnih marketin\u0161kih alata ima i \u0161ire pozitivne dru\u0161tvene reperkusije.<\/p>\n<p><strong>Bilje\u0161ka o autoru: <\/p>\n<p><\/strong>Ro\u0111en 19. o\u017eujka 1965. u Splitu; Redoviti profesor Sveu\u010dili\u0161ta u Splitu;\u00a0 Autor 6 znanstvenih knjiga, 2 monografije, 8 stru\u010dnih knjiga, 2 recenzirane skripte,\u00a0 7 poglavlja u znanstvenim knjigama, 61 znanstvenog i 234 stru\u010dna objavljena rada; sudionik na 53 me\u0111unarodne konferencije; Radno iskustvo: me\u0111unarodno poslovanje (3 godine), <em>vrhovni menad\u017ement<\/em> (8 godina), turizam (9 godina), visoko obrazovanje (15 godina); \u010clan uredni\u0161tva znanstvenih \u010dasopisa <em>American Journal of Economics <\/em>(USA)<em>,<\/em> <em>Academica turistica <\/em>(Slovenia\/Italia)<em>, Advances in management <\/em>(USA)<em>,Zbornik radova EF Isto\u010dno Sarajevo <\/em>(BiH)<em>,Advances in economics and business <\/em>(USA), <em>Journal of economic science: Alexandru Ioan Cuza<\/em> (Romania)<em>.<\/em> Stalni \u010dlan znanstvenih odbora i <em>pleanary speaker <\/em>vi\u0161e me\u0111unarodnih konferencija:<em> Crodma,, Communication management forum, JPD-PGT conference, Paneuropean shipping conference, Tourism in South East Europe<\/em>, i suradnik niza stru\u010dnih \u010dasopisa<em>;<\/em> \u00a0\u010clan redakcije produkcijske tvrtke Medijska osobnost d.o.o. Split; Nositelj kolegija na EFST: <em>Upravljanje proizvodom, Marketing hotelskog poduze\u0107a;<\/em> <em>Poslovna logistika, Istra\u017eivanje tr\u017ei\u0161ta u turizmu<\/em>,<em> Strategije marketinga u turizmu<\/em>, <em>Marketing u turizmu <\/em>i <em>Strategije upravljanja markom. <\/em>Bio anga\u017eiran i kao edukator na podru\u010djima<em> Istra\u017eivanje tr\u017ei\u0161ta za sportske subjekte; Marketing tv medija; Izrada marketin\u0161kog projekta; Izrada produkcijskog projekta; Istra\u017eivanje i analiza tr\u017ei\u0161ta tv medija; Analiza efekata projekta.<\/em><\/p>\n<p style=\"text-align: justify;\">Recenzent 1 studijskog programa,6 znanstvenih knjige i ud\u017ebenika, 2 stru\u010dno popularne knjige, te 65 znanstvenih radova, Urednik 1 Zbornika znanstvenih radova s me\u0111unarodnim recenzentima. Edukator i voditelj vi\u0161e seminara i radionica za: <em>Strukovno obrazovanje nastavnika<\/em>, Strukovne udruge (mali hoteli, poduzetnici, sportski menad\u017eeri i dr. (<em>Gerilski marketing,Istra\u017eivanje tr\u017ei\u0161ta u turizmu, Kreiranje i upravljanje markom,Poslovno planiranje,Razvoj novih proizvoda,Razvoj manifestacija, Upravljanje tur. ponudom, Kreiranje sportske marke, Istra\u017eivanje tr\u017ei\u0161ta za sportske subjekte<\/em>) i dr.; Temeljem licence <em>British council <\/em>izvodi nastavu na inozemnim institucijama (FSJ- Graz Austira; AAUK-Klagenfurt Austria; Polymer technology college-Slovenj Gradec Slovenia); Certificirani <em>Predava\u010d \u2013 edukator i licencirani evaluator za EU projekte<\/em>; \u010clan Savjeta Europskog pokreta <em>Split, <\/em>\u010dlan Predsjedni\u0161tva <em>Hrvatsko-austrijskog dru\u0161tva, <\/em>i dr. Zna\u010dajniji projekti: Voditelj projekta turisti\u010dkog brendiranja <em>Rivijera Gradac;<\/em> Voditelj projekta <em>Kamena Svjetla <\/em>\u2013 turisti\u010dka valorizacija svjetioni\u010darskih zgrada u RH; Suradnik u izradi <em>Studije razvoja nauti\u010dkog turizma RH <\/em>za Vladu RH 2005.;<\/p>\n<p style=\"text-align: justify;\">Suradnik na vi\u0161e doma\u0107ih i me\u0111unarodnih znanstvenih projekata; Suradnik na projektima razvoja i komercijalizacije novih proizvoda za vi\u0161e tvrtki: <em>RIS Marine<\/em> Zagreb, <em>Eltop Orada<\/em> Split<em>,<\/em> <em>Adriatica.net<\/em> Zagreb, i dr.);\u00a0 Kreator i voditelj petnaest od dr\u017eave sufinanciranih projekata Eko sekcije K\u0160R Split; Edukator i stru\u010dni suradnik na vi\u0161e EU projekata.<\/p>\n<p style=\"text-align: justify;\"><strong>Klju\u010dne rije\u010di: <\/strong>Dru\u0161tveno, poduzetni\u0161tvo, marketing, korisnici<\/p>\n<p style=\"text-align: justify;\"><strong>Naslov: <\/strong>Marketing dru\u0161tvenog poduzetni\u0161tva I dio<br \/> <strong>Autor:<\/strong> Prof. dr. sc. Neven \u0160eri\u0107<br \/> <strong>Broj stranica: <\/strong>288<br \/> <strong>Nakladnik: <\/strong>REDAK, udruga Visoki Jablani<br \/> <strong>Godina izdanja: <\/strong>2018<strong>.<br \/> <\/strong><strong>ISBN:<\/strong> 978-953-336-462-9 (cjelina), 978-953-336-474-2 (I dio), 978-953-58901-3-3(cjelina), 978-953-58901-4-0 (I dio)<br \/> <strong>Tisak:<\/strong> digitalni tisak knjiga &#8211; print na zahtjev\u00a0<\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><strong>Kako naru\u010diti knjigu?\u00a0<\/strong>Proces online kupovine jednako funkcionira za sve kupce, s jedinom razlikom u tome \u0161to \u0161to kupci iz inozemstva za podru\u010dje dostave moraju odabrati &#8220;Europa&#8221; ili &#8220;Ostale zemlje svijeta&#8221;, a za vrstu pla\u0107anja WSPay (kreditna kartica) ili Virmanom (bankovni transfer).<\/p>\n<p style=\"text-align: justify;\">Molimo kliknite ovdje za\u00a0<a href=\"hr\/kako-kupovati\" target=\"_blank\" rel=\"noopener noreferrer\">detaljni vodi\u010d kroz proces narud\u017ebe<\/a>\u00a0ili nas\u00a0<a href=\"hr\/kontakt\" target=\"_blank\" rel=\"noopener noreferrer\">kontaktirajte<\/a>\u00a0za vi\u0161e informacija.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sa\u017eetak: U knjizi se obra\u0111uju temeljne marketin\u0161ke aktivnosti i marketin\u0161ki alati prilago\u0111eni dru\u0161tvenom poduzetni\u0161tvu. Dru\u0161tveno poduzetni\u0161tvo ima i pozitivne reperkusije na okru\u017eenje, no treba osigurati i kontinuitet prihoda, kako tr\u017ei\u0161ni opstanak ne bi ovisio primarno o projektnom financiranju i razli\u010ditim oblicima institucionalne potpore. Za razliku od marketinga neprofitnih institucija marketing dru\u0161tvenog poduzetni\u0161tva podrazumijeva sofisticiraniji i [&hellip;]<\/p>\n","protected":false},"featured_media":8721,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1539],"product_tag":[],"class_list":["post-8720","product","type-product","status-publish","has-post-thumbnail","product_cat-sveucilisni-udzbenici-i-prirucnici","pa_autor-prof-dr-sc-neven-seric","pa_nakladnik-redak-udruga-visoki-jablani","first","instock","shipping-taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MARKETING DRU\u0160TVENOG PODUZETNI\u0160TVA I DIO, Prof. dr. sc. 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Dru\u0161tveno poduzetni\u0161tvo ima i pozitivne reperkusije na okru\u017eenje, no treba osigurati i kontinuitet prihoda, kako tr\u017ei\u0161ni opstanak ne bi ovisio primarno o projektnom financiranju i razli\u010ditim oblicima institucionalne potpore. 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