{"id":8676,"date":"2018-01-18T07:07:42","date_gmt":"2018-01-18T07:07:42","guid":{"rendered":"https:\/\/webknjizara.hr\/?product=brendiranje-za-poduzetnike-neven-seric-silvija-vitner-markovic-katja-rakusic-cvrtak"},"modified":"2023-02-27T00:17:20","modified_gmt":"2023-02-26T23:17:20","slug":"brendiranje-za-poduzetnike-neven-seric-silvija-vitner-markovic-katja-rakusic-cvrtak","status":"publish","type":"product","link":"https:\/\/webknjizara.hr\/en\/proizvod\/brendiranje-za-poduzetnike-neven-seric-silvija-vitner-markovic-katja-rakusic-cvrtak\/","title":{"rendered":"BRENDIRANJE ZA PODUZETNIKE, Neven \u0160eri\u0107, Silvija Vitner Markovi\u0107, Katja Raku\u0161i\u0107 Cvrtak"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Sa\u017eetak:<\/strong> <\/p>\n<p>Knjiga Brendiranje za poduzetnike prakti\u010dnim primjerima i konkretnim sugestijama <em>educira <\/em>poduzetnike kako da u\u010dinkovito kreiraju marku. Iskoristiva je i za potrebe cjelo\u017eivotnog obrazovanja odraslih, jer je pisana popularnim stilom. Zadovoljava i kriterije nastavne literature na sveu\u010dili\u0161tima i visokim poslovnim \u0161kolama. U knjizi su predstavljeni temeljni marketin\u0161ki alati i postupci koji se prakticiraju u <em>brendiranju <\/em>u poslovnoj praksi. Uz primjere iz poslovne prakse, od kojih je ve\u0107ina vezana uz konkretna iskustva autora, u knjizi su predstavljene metode i postupci slijedom kojih se poduzetnici mogu samostalno oku\u0161ati u kreiranju marke. Knjiga je oblikovana kroz 8 poglavlja, uvod i zaklju\u010dak. Zanimljivo je deset obra\u0111enih poslovnih slu\u010dajeva iz kojih primjera svaki poduzetnik mo\u017ee pone\u0161to iskoristiti.<\/p>\n<p style=\"text-align: justify;\"><strong>Bilje\u0161ka o autoru: <\/p>\n<p><\/strong>Ro\u0111en 19. o\u017eujka 1965. godine u Splitu, diplomirao na Ekonomskom fakultetu u Splitu 1988. godine. Magistrirao 2002. godine, a 2005. godine doktorirao, grana marketing. U zvanju redovnog profesora na Ekonomskom fakultetu u Splitu, Katedra za marketing. Radno iskustvo: me\u0111unarodno poslovanje (3 godine),\u00a0<em>top menad\u017ement<\/em>\u00a0(8 godina), turizam (9 godina), predava\u010d &#8211; visoko obrazovanje (10 godina). \u010clan uredni\u0161tva i recenzent znanstvenih \u010dasopisa\u00a0<em>American Journal of Economics, Academica turistica, Advances in management<\/em>, \u010dlan znanstvenog odbora\u00a0<em>Paneuropean shipping conference<\/em>\u00a0i\u00a0<em>JPD-PGT conf.<\/em>\u00a0\u010clan redakcije produkcijske tvrtke\u00a0<em>Medijska osobnost Split<\/em>. Zaposlen na Ekonomskom fakultetu u Splitu kao nositelj kolegija:<em>\u00a0Istra\u017eivanje tr\u017ei\u0161ta u turizmu, Strategije marketinga u turizmu i Poslovna logistika (diplomski studij), te Marketing hotelskog poduze\u0107a, Marketing destinacije, Upravljanje proizvodom, i Strategije marketinga (preddiplomski studij)<\/em>. Mentor na vi\u0161e poslijediplomskih i doktorskih studija u RH. Nositelj kolegija\u00a0<em>Advanced Marketing<\/em>\u00a0na me\u0111unarodnom MBA studiju Sveu\u010dili\u0161ta u Banja Luci. Recenzent jednog nacionalnog studijskog programa, 5 znanstvenih knjiga i pedesetak znanstvenih radova. Odr\u017eava nastavu kao gostuju\u0107i profesor u inozemstvu (Austrija, Slovenija). Kao marketin\u0161ki savjetnik bio anga\u017eiran i dvadesetak malih i srednjih poduze\u0107a na projektima razvoja novih proizvoda. Certificirani\u00a0<em>Predava\u010d &#8211; edukator o upravljanju programima i projektima EU.<\/em>\u00a0Voditelj vi\u0161e seminara\u00a0<em>Agencije za strukovno obrazovanje nastavnika.<\/em>\u00a0\u010clan savjeta Europskog pokreta\u00a0<em>Split<\/em>, \u010dlan predsjedni\u0161tva\u00a0<em>Hrvatsko-austrijskog dru\u0161tva<\/em>, \u010dlan Predsjedni\u0161tva udruge\u00a0<em>Sanus<\/em>. Vi\u0161e priznanja (<em>Plava vrpca Vjesnika 2005.; Min. za\u0161tite prirode i okoli\u0161a 2001.; Darovateljstvo krvi<\/em>). Zna\u010dajniji projekti: voditelj projekta\u00a0<em>Brendiranje Rivijere Gradac<\/em>, voditelj i sukreator projekta\u00a0<em>Kamena Svjetla \u2013 turisti\u010dka valorizacija svjetioni\u010darskih zgrada<\/em>, suradnik u izradi\u00a0<em>Studije razvoja nauti\u010dkog turizma RH za Vladu RH 2005.<\/em>, suradnik na projektu\u00a0<em>Turizam katalizator integriranja jadranskog prostora RH 2006.<\/em>\u00a0Voditelj petnaestak projekata Eko sekcije K\u0160R Split. Autor tri znanstvene knjige, devet stru\u010dno popularnih knjiga, sedam poglavlja u znanstvenim knjigama, dvije recenzirane nastavne skripte, \u0161ezdesetak znanstvenih i dvjestotinjak stru\u010dnih objavljenih radova. Strani jezici: engleski, talijanski, francuski i njema\u010dki.<\/p>\n<p style=\"text-align: justify;\"><strong>Naslov: <\/strong>BRENDIRANJE ZA PODUZETNIKE<br \/> <strong>Autor:<\/strong> Neven \u0160eri\u0107, Silvija Vitner Markovi\u0107, Katja Raku\u0161i\u0107 Cvrtak<br \/> <strong>Broj stranica: <\/strong>134<br \/> <strong>Nakladnik: <\/strong>REDAK<strong>, Veleu\u010dili\u0161te u Karlovcu<\/strong><br \/> <strong>Godina izdanja: <\/strong>2017<strong>.<br \/> <\/strong><strong>ISBN:<\/strong> 978-953-336-409-4<br \/> <strong>Tisak:<\/strong> digitalni tisak knjiga &#8211; print na zahtjev\u00a0<\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><strong>Kako naru\u010diti knjigu?\u00a0<\/strong>Proces online kupovine jednako funkcionira za sve kupce, s jedinom razlikom u tome \u0161to \u0161to kupci iz inozemstva za podru\u010dje dostave moraju odabrati &#8220;Europa&#8221; ili &#8220;Ostale zemlje svijeta&#8221;, a za vrstu pla\u0107anja WSPay (kreditna kartica) ili Virmanom (bankovni transfer).<\/p>\n<p style=\"text-align: justify;\">Molimo kliknite ovdje za\u00a0<a href=\"hr\/kako-kupovati\" target=\"_blank\" rel=\"noopener noreferrer\">detaljni vodi\u010d kroz proces narud\u017ebe<\/a>\u00a0ili nas\u00a0<a href=\"hr\/kontakt\" target=\"_blank\" rel=\"noopener noreferrer\">kontaktirajte<\/a>\u00a0za vi\u0161e informacija.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sa\u017eetak: Knjiga Brendiranje za poduzetnike prakti\u010dnim primjerima i konkretnim sugestijama educira poduzetnike kako da u\u010dinkovito kreiraju marku. Iskoristiva je i za potrebe cjelo\u017eivotnog obrazovanja odraslih, jer je pisana popularnim stilom. Zadovoljava i kriterije nastavne literature na sveu\u010dili\u0161tima i visokim poslovnim \u0161kolama. U knjizi su predstavljeni temeljni marketin\u0161ki alati i postupci koji se prakticiraju u brendiranju [&hellip;]<\/p>\n","protected":false},"featured_media":8677,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1539],"product_tag":[],"class_list":["post-8676","product","type-product","status-publish","has-post-thumbnail","product_cat-sveucilisni-udzbenici-i-prirucnici","pa_autor-katja-rakusic-cvrtak","pa_autor-neven-seric","pa_autor-silvija-vitner-markovic","pa_nakladnik-redak","first","instock","shipping-taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BRENDIRANJE ZA PODUZETNIKE, Neven \u0160eri\u0107, Silvija Vitner Markovi\u0107, Katja Raku\u0161i\u0107 Cvrtak - Web-knji\u017eara<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webknjizara.hr\/proizvod\/brendiranje-za-poduzetnike-neven-seric-silvija-vitner-markovic-katja-rakusic-cvrtak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRENDIRANJE ZA PODUZETNIKE, Neven \u0160eri\u0107, Silvija Vitner Markovi\u0107, Katja Raku\u0161i\u0107 Cvrtak - Web-knji\u017eara\" \/>\n<meta property=\"og:description\" content=\"Sa\u017eetak: Knjiga Brendiranje za poduzetnike prakti\u010dnim primjerima i konkretnim sugestijama educira poduzetnike kako da u\u010dinkovito kreiraju marku. 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