{"id":20675,"date":"2025-11-29T14:47:05","date_gmt":"2025-11-29T13:47:05","guid":{"rendered":"https:\/\/webknjizara.hr\/?post_type=product&#038;p=20675"},"modified":"2025-11-29T14:47:05","modified_gmt":"2025-11-29T13:47:05","slug":"bumerang-za-marketing-i-kripton-za-prodaju-renata-skarpa","status":"publish","type":"product","link":"https:\/\/webknjizara.hr\/en\/proizvod\/bumerang-za-marketing-i-kripton-za-prodaju-renata-skarpa\/","title":{"rendered":"BUMERANG ZA MARKETING I KRIPTON ZA PRODAJU, Renata \u0160karpa"},"content":{"rendered":"<p><strong><em>Bumerang za marketing i kripton za prodaju<\/em><\/strong> otvara o\u010di svima koji se bave prodajom i marketingom: poduzetnicima, menad\u017eerima, agentima i kreativcima. Knjiga pokazuje za\u0161to nije va\u017eno imati gomilu ljudi u prodaji, ve\u0107 prave ljude; za\u0161to lo\u0161 publicitet uvijek prona\u0111e put natrag; kako marketing mo\u017ee biti \u201elik\u201d, a prodaja \u201edjelo\u201c te za\u0161to logika \u010desto pada pred snagom kreativnosti i talenta.<\/p>\n<p>Autorica vodi \u010ditatelja kroz poslovne istine koje su ponekad neugodne, ali osloba\u0111aju\u0107e. Od odnosa izme\u0111u zaposlenika, marketinga i prodaje, do uloge umjetne inteligencije, iskrenog ogla\u0161avanja, va\u017enosti jednostavnosti i na\u010dina na koji tr\u017ei\u0161te doista funkcionira. Knjiga razbija iluzije o poslovnoj kulturi, poduzetni\u0161tvu i \u201emagi\u010dnim\u201c motivacijskim citatima te podsje\u0107a da je odluka bez djelovanja samo namjera, a da se uspjeh u poslu ne prodaje bez razumijevanja kupaca i vremena u kojem \u017eivimo.<\/p>\n<p>Kroz niz kratkih i sna\u017enih poglavlja, isprepletenih primjerima i provokativnim pitanjima, ova knjiga otvara prostor za preispitivanje svega \u0161to znamo o prodaji i marketingu, i nudi konkretne uvide kako ih uskladiti u ravnote\u017ei budu\u0107nosti.<\/p>\n<p><strong>Bilje\u0161ka o autorici: <\/strong><strong>Renata \u0160karpa<\/strong> stru\u010dnjakinja je za prodaju, realizaciju prodajnih planova i prodajnu komunikaciju. Nakon dugogodi\u0161njeg rada u poslovnom sektoru, znanje je preto\u010dila u knjige, edukacije i kolumne kroz koje poma\u017ee tvrtkama i pojedincima da pobolj\u0161aju rezultate.<\/p>\n<p>Godinama pi\u0161e poslovne kolumne u rubrici <em>Prodajna Abeceda<\/em> u \u010dasopisu <em>Poduzetnik<\/em>, a knjiga <strong><em>Bumerang za marketing i kripton za prodaju<\/em><\/strong> njezina je tre\u0107a autorska knjiga, nakon naslova <strong><em>Prodaja iz prve ruke<\/em><\/strong> i <strong><em>Komuniciram, dakle, prodajem<\/em><\/strong><em>.<\/em><\/p>\n<p>Renata je poznata po svom jasnom, britkom i prakti\u010dnom pristupu; bez suvi\u0161ne teorije i prazne motivacije. Svojim pisanjem i radom povezuje svijet marketinga i prodaje, otvara nova pitanja o ulozi umjetne inteligencije u poslovanju i nudi realne alate kako postati sigurniji u komunikaciji, uvjerljiviji u prodaji i kreativniji u marketingu.<\/p>\n<p><strong>Klju\u010dne rije\u010di: <\/strong>PRODAJA, MARKETING, PRODAJNA KOMUNIKACIJA<\/p>\n<p><strong>E-mail: <\/strong><a href=\"mailto:prodajaizprveruke@gmail.com\">Renata \u0160karpa<\/a><\/p>\n<p><strong>Naslov: <\/strong>Bumerang za marketing i kripton za prodaju<br \/>\n<strong>Autor\/autorica:<\/strong> Renata \u0160karpa<br \/>\n<strong>Broj stranica: <\/strong>184<br \/>\n<strong>Nakladnik: <\/strong>REDAK<br \/>\n<strong>Godina izdanja: <\/strong>2025.<strong>.<br \/>\n<\/strong><strong>ISBN:<\/strong> 978-953-395-130-0<br \/>\n<strong>Tisak:<\/strong> digitalni tisak knjiga &#8211; print na zahtjev<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bumerang za marketing i kripton za prodaju otvara o\u010di svima koji se bave prodajom i marketingom: poduzetnicima, menad\u017eerima, agentima i kreativcima. Knjiga pokazuje za\u0161to nije va\u017eno imati gomilu ljudi u prodaji, ve\u0107 prave ljude; za\u0161to lo\u0161 publicitet uvijek prona\u0111e put natrag; kako marketing mo\u017ee biti \u201elik\u201d, a prodaja \u201edjelo\u201c te za\u0161to logika \u010desto pada pred [&hellip;]<\/p>\n","protected":false},"featured_media":20676,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1384],"product_tag":[],"class_list":["post-20675","product","type-product","status-publish","has-post-thumbnail","product_cat-ekonomija","pa_autor-renata-skarpa","pa_nakladnik-redak","first","instock","shipping-taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BUMERANG ZA MARKETING I KRIPTON ZA PRODAJU, Renata \u0160karpa - Web-knji\u017eara<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webknjizara.hr\/proizvod\/bumerang-za-marketing-i-kripton-za-prodaju-renata-skarpa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BUMERANG ZA MARKETING I KRIPTON ZA PRODAJU, Renata \u0160karpa - Web-knji\u017eara\" \/>\n<meta property=\"og:description\" content=\"Bumerang za marketing i kripton za prodaju otvara o\u010di svima koji se bave prodajom i marketingom: poduzetnicima, menad\u017eerima, agentima i kreativcima. 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