{"id":15321,"date":"2023-10-04T14:36:16","date_gmt":"2023-10-04T12:36:16","guid":{"rendered":"https:\/\/webknjizara.hr\/?post_type=product&p=15321"},"modified":"2023-10-04T14:36:17","modified_gmt":"2023-10-04T12:36:17","slug":"controlling-u-sportskom-menadzmentu-tihomir-lukovic-uwe-lebefromm-alen-jerkunica","status":"publish","type":"product","link":"https:\/\/webknjizara.hr\/en\/proizvod\/controlling-u-sportskom-menadzmentu-tihomir-lukovic-uwe-lebefromm-alen-jerkunica\/","title":{"rendered":"CONTROLLING U SPORTSKOM MENAD\u017dMENTU, Tihomir Lukovi\u0107, Uwe Lebefromm, Alen Jerkunica"},"content":{"rendered":"

Sa\u017eetak knjige \u201e<\/span><\/span>Controlling<\/i><\/span><\/span> u sportskom menad\u017ementu\u201c.<\/span><\/span><\/p>\n

Knjiga \u201e<\/span><\/span>Controlling<\/i><\/span><\/span> u sportskom menad\u017ementu\u201c, grupe autora Tihomira Lukovi\u0107a, Uwe Lebefromma i Alena Jerkunice, po svemu je jedinstvena knjiga u Hrvatskoj, a i \u0161ire. Sportski menad\u017ement u svijetu obra\u0111uje se u mnogim knjigama, ali pristupi njegovoj obradi razli\u010diti su i prete\u017eno funkcionalni, \u0161to zna\u010di da jako malo radova sportskom menad\u017ementu pristupa sa znanstveno-prakti\u010dnog aspekta. Sukladno znanstvenom pristupu, u poglavlju koji obra\u0111uje menad\u017ement, ponajprije u Hrvatskoj, korigira se vi\u0161egodi\u0161nji pogre\u0161an pristup menad\u017ementu te se postavlja pristup temeljen na modernoj znanosti menad\u017ementa, kako u svijetu tako i u EU.<\/span><\/span><\/p>\n

U segmentu koji se bavi <\/span><\/span>controllingom<\/i><\/span><\/span> obra\u0111uju se osnove <\/span><\/span>controllinga<\/i><\/span><\/span> sukladno potrebama studenata kojima je ova knjiga\/ud\u017ebenik namijenjena. S obzirom na \u0161ire spoznaje o <\/span><\/span>controllingu, <\/i><\/span><\/span>studente i \u010ditatelje upu\u0107uje se na literaturu koja mo\u017ee pru\u017eiti vi\u0161i nivo znanja. U posebnom poglavlju koje obra\u0111uje koautor Uwe Lebefromm obra\u0111uje se mogu\u0107nost primjene <\/span><\/span>controllinga<\/i><\/span><\/span> u sustavu SAP<\/span><\/span>\u00a9<\/span><\/span><\/sup> ERP<\/span><\/span>\u00a9<\/span><\/span><\/sup>. Obrada <\/span><\/span>controllinga<\/i><\/span><\/span> u sustavu SAP<\/span><\/span>\u00a9<\/span><\/span><\/sup> ERP<\/span><\/span>\u00a9<\/span><\/span><\/sup> usmjerena je na menad\u017ement koji koristi <\/span><\/span>controlling<\/i><\/span><\/span> u profesionalnom sportu. Odnosno, radi se o novom dizajnu, organizaciji i implementaciji tzv. SAP SPORTS ONE koji je razvila vode\u0107a korporacija SAP za potrebe profesionalnog sporta, a koji se primjenjuje u najrazvijenijim europskim ligama. Primjena SAP SPORTS ONE potvrdila se u praksi te postupno ulazi i u hrvatski nogomet poma\u017eu\u0107i klubovima na putu uspjeha.<\/span><\/span><\/p>\n

Zadnje poglavlje sastoji se od \u0161est izvadaka najboljih diplomskih radova studenata Aspire Split koji obra\u0111uju <\/span><\/span>controlling<\/i><\/span><\/span> u sportskom menad\u017ementu. Navedeni radovi posebno vesele, jer su potvrda uspje\u0161nog savladavanja osnova <\/span><\/span>controllinga<\/i><\/span><\/span> koji je u Hrvatskoj jo\u0161 uvijek u po\u010detnoj fazi spoznaje pa tako i razvoja. <\/span><\/span><\/p>\n

Ova knjiga\/ud\u017ebenik preporu\u010duje se studentima koji izu\u010davaju menad\u017ement i <\/span><\/span>controlling<\/i><\/span><\/span>, s posebnim usmjerenjem na sport. Tako\u0111er, ova se knjiga preporu\u010duje i hrvatskom visoko\u0161kolskom nastavnom kadru, jer je vrijeme novih spoznaja o menad\u017ementu i sportu. <\/span><\/span><\/p>\n

Dakle, cilj ove knjige je uvo\u0111enje novih spoznaja o menad\u017ementu i <\/span><\/span>controllingu<\/i><\/span><\/span> u hrvatski znanstveni, nastavni i prakti\u010dni diskurs koji zna\u010dajno zaostaje za istim u razvijenim dr\u017eavama EU-a. Rezultati analiza, spoznaja i istra\u017eivanja koja se prikazuju u ovoj knjizi temelje se na spoznajama svjetski priznatih radova i enciklopedija menad\u017ementa, kao i radova vezanih za <\/span><\/span>controlling<\/i><\/span><\/span> vode\u0107ih njema\u010dkih, a time i svjetskih autora.<\/span><\/span><\/p>\n

Kako recenzenti navode, knjiga se preporu\u010duje svima koji \u017eele imati jasne, nove i ispravne spoznaje o menad\u017ementu i <\/span><\/span>controllingu<\/i><\/span><\/span>, a posebno njihovoj primjeni u sportu. <\/span><\/span><\/p>\n

E-mail: <\/b><\/span>Kontatk autora<\/span><\/a><\/p>\n

 <\/p>\n

Naslov: <\/span><\/strong>Controlling u sportskom menad\u017ementu<\/strong>
\n<\/span>Autor\/autorica:<\/span><\/strong> Tihomir Lukovi\u0107, Uwe Lebefromm, Alen Jerkunica
\n<\/span>Broj stranica: <\/span><\/strong>318<\/span>
\n<\/span>Nakladnik: <\/span><\/strong>ASPIRA, visoka \u0161kola za menad\u017ement i dizajn<\/strong>
\n<\/span>Godina izdanja: <\/span><\/strong>2023.<\/strong>.
\n<\/span><\/strong>ISBN:<\/strong> 978-953-8356-04-9
\nTisak:<\/strong> digitalni tisak knjiga – print na zahtjev<\/p>\n","protected":false},"excerpt":{"rendered":"

Sa\u017eetak knjige \u201eControlling u sportskom menad\u017ementu\u201c. Knjiga \u201eControlling u sportskom menad\u017ementu\u201c, grupe autora Tihomira Lukovi\u0107a, Uwe Lebefromma i Alena Jerkunice, po svemu je jedinstvena knjiga u Hrvatskoj, a i \u0161ire. Sportski menad\u017ement u svijetu obra\u0111uje se u mnogim knjigama, ali pristupi njegovoj obradi razli\u010diti su i prete\u017eno funkcionalni, \u0161to zna\u010di da jako malo radova sportskom […]<\/p>\n","protected":false},"featured_media":15322,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[1527,1384,1411],"product_tag":[],"class_list":{"0":"post-15321","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-sveucilisni-udzbenici","7":"product_cat-ekonomija","8":"product_cat-sport","9":"pa_autor-alen-jerkunica","10":"pa_autor-tihomir-lukovic","11":"pa_autor-uwe-lebefromm","12":"pa_nakladnik-aspira-visoka-skola-za-menadzment-i-dizajn","14":"first","15":"instock","16":"shipping-taxable","17":"purchasable","18":"product-type-simple"},"acf":[],"yoast_head":"\nCONTROLLING U SPORTSKOM MENAD\u017dMENTU, Tihomir Lukovi\u0107, Uwe Lebefromm, Alen Jerkunica - Web-knji\u017eara<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webknjizara.hr\/proizvod\/controlling-u-sportskom-menadzmentu-tihomir-lukovic-uwe-lebefromm-alen-jerkunica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CONTROLLING U SPORTSKOM MENAD\u017dMENTU, Tihomir Lukovi\u0107, Uwe Lebefromm, Alen Jerkunica - Web-knji\u017eara\" \/>\n<meta property=\"og:description\" content=\"Sa\u017eetak knjige \u201eControlling u sportskom menad\u017ementu\u201c. Knjiga \u201eControlling u sportskom menad\u017ementu\u201c, grupe autora Tihomira Lukovi\u0107a, Uwe Lebefromma i Alena Jerkunice, po svemu je jedinstvena knjiga u Hrvatskoj, a i \u0161ire. 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